Your company's website represents a significant investment of both time and money; it's the face of your company and a resource to your customers. It's a tool with which you hope to convert visitors to customers. This can be measured by a sale, a sign up, etc.
Is your website getting the results you expect? Results are generally viewed by "visitors;" we view results as conversions. After all, the goal is to achieve a certain level of success.
Every step of the conversion process, from paid search keywords to design, is an opportunity to build a better user experience. If you can do this, you can create a quality user experience and guide traffic to conversion.
• Initial Assessment: We bring everyone to the table and review the goals of the website.
• The Shortcomings: Using website stats, we look to see where the website has failed to live up to its potential and expectations.
• Focus Group Testing: We put your website in front of a focus group to use real human data to see what issues they are running into.
• The Plan: At this point, we provide the customer our findings and recommendations.
• Implementation of Customer Changes: Depending on the scope, this could take anywhere from one week to a couple months.
