Your company's website represents a significant investment of both time and money. Its the face of your company. A resource to your customers. It's a tool with which you hope to convert visitors to customers. This can be measured by a sale, a sign up, etc.
Is your website getting the results you expect? Results are generally viewed by "visitors", we view results as conversions. After all, the goal is to achieve a level of success.
Every step of the conversion process, from paid search keywords to design, is an opportunity to build a better user experience. If you can do this, you can create a quality user experience and guide traffic to conversion.
- Initial Assessment : We bring everyone to the table and review the goals of the website
- The Shortcomings : Using website stats, we look to see where the website has failed to live up to its potential and expectations
- Focus Group Testing : We put your website in front of a focus group to use real human data as to what issues they are running into
- The Plan : At this point, we provide the customer our findings and recommendations
- Implementation of customer changes : Depending on the scope, this could take anywhere from one week to a couple months.
